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It's Business Time

In this campaign developed for Lytics, we created four characters complete with likes, dislikes, histories, and ambitions. We wanted our characters to be relatable and have traits that customers might see in themselves. By celebrating individual quirks and not relying on stereotypes we achieved Lytics’ goal of showcasing the depth of knowledge that companies need in order to deliver online experiences that make their customers feel known.

 For the copy, we riffed off of internet language and pop-culture references that would connect with their potential customers. The casual hand-drawn lettering is meant to reinforce the idea that the information is something that a close friend might know.  The more relatable phrases were then selected and turned into buttons that people could pick up at the event.

For the copy, we riffed off of internet language and pop-culture references that would connect with their potential customers. The casual hand-drawn lettering is meant to reinforce the idea that the information is something that a close friend might know.

The more relatable phrases were then selected and turned into buttons that people could pick up at the event.

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 Employees were also asked to write their own copy that could be printed on shirts and worn at the event, reinforcing the idea that subtleties in individual personalities are things that should be paid attention to.

Employees were also asked to write their own copy that could be printed on shirts and worn at the event, reinforcing the idea that subtleties in individual personalities are things that should be paid attention to.

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