Patsy & Francine

Patsy & Francine takes place at fictional Jerry Collins College, it’s a four-year college. The project included developing the identities of two awkward characters by designing their entire physical environment (Jerry Collins College branding, the College’s hot-dog restaurant branding, and their dorm room door and interior). The characters filmed instructional videos such as “how to feed a horse” and “how to prepare for sleep,” created promotional items for their tutoring service, and participated in invented extracurricular activities. The goal of this project was to explore how signs and symbols that are meaningful within a specific culture, when applied to individuals, things, places, etcetera, give those things an identity.