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Rock 'n' Roll Camp for Girls

Client
Rock ’n’ Roll Camp for Girls

Rock ’n’ Roll Camp for Girls, a 501(c)3 nonprofit, builds girls’ self-esteem through music creation and performance. Providing workshops and technical training, RnRC4G creates leadership opportunities, cultivate a supportive community of peers and mentors, and encourages social change and the development of life skills.

The identity references the visual language associated with social infrastructure such as public parks, transportation systems maps and public wayfinding signage. Through this style of communication It seeks to highlight and reinforce the positive social and individual value of the camp.