Rock ’n’ Roll Camp for Girls, a 501(c)3 nonprofit, builds girls’ self-esteem through music creation and performance. Providing workshops and technical training, RnRC4G creates leadership opportunities, cultivate a supportive community of peers and mentors, and encourages social change and the development of life skills.
The identity references the visual language associated with social infrastructure such as public parks, transportation systems maps and public wayfinding signage. Through this style of communication It seeks to highlight and reinforce the positive social and individual value of the camp.
Patsy & Francine
Patsy & Francine takes place at fictional Jerry Collins College, it’s a four-year college. The project included developing the identities of two awkward characters by designing their entire physical environment (Jerry Collins College branding, the College’s hot-dog restaurant branding, and their dorm room door and interior). The characters filmed instructional videos such as “how to feed a horse” and “how to prepare for sleep,” created promotional items for their tutoring service, and participated in invented extracurricular activities. The goal of this project was to explore how signs and symbols that are meaningful within a specific culture, when applied to individuals, things, places, etcetera, give those things an identity.